Beyonce And Jay-Z Seize Control Of Blue Ivyâ€™s Name With TrademarkFebruary 6 | Posted by Popular Critic
Tags: Beyonce, Blue Ivy Carter, Jay-Z, Josehp Mbeh, Trademark
Beyonce and Jay-Z submitted an application with the U.S. Patent and Trademark Office on January 26th to trademark their three-week-old daughter’s name— Blue Ivy Carter, according to the Washington Post.
The move is twofold as where the singer and mogul wish to use the name of their firstborn for a line of first-string infant items, but more importantly the registering process is to indubitably halt any misrepresentation a slickster using Blue’s moniker with the intent of gaining notoriety.
An impending Blue Ivy line would consist of “baby carriages, baby cosmetics, diaper bags, and other undoubtedly fabulous accoutrements for the fashion-forward infant,” according to the Post.
Just weeks before the Carters embarked on a logotype for their infant girl, New York-based clothing designer Joseph Mbeh attempted the exact process without any consent or meeting with Blue Ivy’s parents. After much public contention, the once Phat Farm intern resolved to release the trademark to Bey and Jay though Mbeh’s proposed trademark “Blue Ivy Carter NYC” was denied.
“Hopefully this will help to share a little about our company, represent our true objectives, and result in a creative partnership with The Carters,” Mbeh said.
That hope is more than likely a far fetch dream now because the designer proceeded without guidance from the mega-couple. Though Mbeh is now claiming the media misconstrued his intent and that he “planned” to pitch the idea to Blue’s parents.
For now, the new parents’ BGK Trademark Holdings (Beyonce Giselle Knowles’s company) application is pending, but is fast-tracked towards being approved since parents are legally within their rights to trademark their minor children’s name.
Reps for Beyonce and Jay-Z had no comment on the filing or Mbeh’s previous filing.